Let's Get Down to Business

I've just finished my first week back to school (and by the way, it is my LAST SEMESTER!). My past semesters have been filled with fun art classes where I was able to stretch my creativity, and I did not have to worry about reading assignments, writing papers, or taking tests....Oh the good ole days.

Now I'm just finishing up my minor (marketing) and so my days are filled with business classes. I start my day with Principles of Management, move on to Retail Management, stay in the same classroom for Small Business Management, and then on Tuesday nights I have my Sales Management class. The only class that I feel like I really belong in is my Principles of Advertising class.

I really find advertising interesting since only about 5% of advertising is actually effective. I might be exaggerating...Maybe it's only 1% that is effective. In a world with DVR's, we no longer have to put up with commercials. In a world with so much clutter, how can companies reach their market? It's interesting to think about. My textbook for this class is called "Punk Marketing" (not your average textbook), and the authors point out that old vehicles of advertising are dead. It's time that advertisers engage consumers. Maybe even let consumers apply branding to a product instead of trying to "brandwash" masses of people.

It has definitely given me a lot to think about. I really am looking forward to a whole semester in this class. As for the other classes, I think I will be learning important skills, but I'm not jumping up and down with joy at the thought of being there. But hey, I'm graduating in a couple of months!